Content Strategy
Empower your go-to-market team and accelerate the buyer journey with real-time content engagement and buyer insights
Explore best practices by maturity stage and click on the tactics to learn more about implementation, outcomes, and value. You'll also find client success stories and additional resources to inspire.
Experimental Stage
You are at this stage if you are:
You have completed a thorough content audit within the past 1-3 months.
You have developed a minimum of 5-10 key marketing topics.
You have also outlined an ICP and identified key targets.
Leveraging analytics to understand the performance of content types + topics broken down by channel & UTMs.
Measuring content assets that are high performing against your key marketing topics and content plan.
Operational Stage
You are at this stage if you are:
We have implemented a regular content auditing process.
We have started to deliver personalized messages and targeted content assets to their identified key audiences.
Using campaign successes and QBR reporting to identify high-performing content assets with high conversion.
Guiding your accounts to the information they’re searching for by highlighting trending topics across visitors.
Using engagement and conversion metrics to learn more about your visitors’ buying committee.
Share AI-powered, personalized content recommendations based on buyer’s pervious content consumption.
Amplified Stage
You are at this stage if you are:
We have a fully optimized content library with all assets appropriately tagged.
We are using AI-driven recommendations to target content to buyers at scale.
Leverage unknown and known, account and vertical/industry audience engagement across verticals to diagnose content performance and content development.
