Enablement
Surface known and anonymous account activity, provide sellers and marketers with data and insights to inform next-best actions and enable them to quickly create personalized content pages for buying groups
Explore best practices by maturity stage and click on the tactics to learn more about implementation, outcomes, and value. You'll also find client success stories and additional resources to inspire.
Experimental Stage
You are at this stage if you are:
You know enablement is important and have made it a priority.
You have identified a few key areas for creating templates that will help with continuous self-education.
You leverage a CRM and share insights between our sales and marketing teams.
Pulling detailed engagement analytics for your commonly-used assets across campaigns and 3rd party sites.
Hosting and measuring engagement for employee onboarding materials with PathFactory campaigns.
Operational Stage
You are at that stage if you are:
Your customers are actively enabling and self-educating.
Your internal teams (sales, customer success, and support) leverage your resources and self-educate.
Your internal teams have a regular process document for training, communications, and content assets.
Tracking and reporting on assets and prioritize account outreach based on who is truly active, cross reference with intent from ABM platform if using (6Sense, DemandBase, other).
Using AI-driven content generation to deliver the right content to each person when they’re searching for it.
Creating customer-specific channels to inform on new products, newsworthy announcements, etc.
Providing interactive educational content and webinar experiences to provide more engaging and effective training.
Amplified Stage
You are at this stage if you are:
You have expanded your reach beyond sales and customers to include partners and integrations.
Your templates are modified to each audience, and they are able to track and report highest performing assets.
Tracking and reporting on asset engagement by group and deliver what is most beneficial to them (focus outreach on topics of interest).
Creating audience-based communications channels designed to improve the experience unique to each group.
Creating smart nurture campaigns tailored to internal or external onboarding experiences and timelines.
