PathFactory Use Case Best Practices Resource Hub

Optimize PathFactory at every stage of your customer maturity stage

Whether you're just getting started or looking to scale across your organization we've got you covered!

We've compiled best practices for each of our main use cases, with everything you need for strategic development, all the way to tactical execution. Plus, we'll help you identify the use cases best aligned to your current maturity stage. Let's get started below!

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ABM

Content intelligence ensures you reach your target accounts with the right information at the right time through personalized content experiences.

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Enablement

Surface known and anonymous account activity, provide sellers and marketers with data and insights to inform next-best actions and enable them to quickly create personalized content pages for buying groups.

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Web Conversion

AI-driven website personalization that drives longer site visits, more page views, and enjoyable self guided journeys

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Nurture

Real time nurturing is about educating buyers whenever and wherever they are engaging with content, taking an omni-channel approach, and allowing them to binge on content with a single click.

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Content Strategy

Empower your go-to-market team and accelerate the buyer journey with real-time content engagement and buyer insights